What makes hand embroidery special?

Every thread, pulled by hand, for three generations.

Somewhere between a grandmother's hands and a granddaughter's ambition, a tradition became a business. Every bag that leaves our workshop carries the same stitches that once decorated dowry trunks.

38 hrs

per bag, hand-stitched

3 gen.

of embroidery tradition

0

machines used

The process

4. Sketch the motif

5. Select the thread

6. Hand-stitch

7. Quality check

“Every knot tells you something about the hand that made it. A machine can copy the pattern, never the person.”

Kamla Devi, master embroiderer, 32 years

By hand, not by machine

By hand

  • Every piece slightly unique
  • Thread tension varies naturally, adding texture
  • 38 hours of skilled labour

By machine

  • Identical, mass-produced
  • Flat, uniform stitch
  • Minutes on an automated head

As featured in

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Questions, answered

Will hand embroidery hold up to daily use?
How do I care for an embroidered bag?
Why is hand embroidery more expensive?

Now you know the story — meet the bags