

We love to collect and tell stories from around the world, and our medium is strings! We weave beautiful stories through hand-embroidered strings. Now, you can wear, carry, and cherish these stories through our hand-embroidered bags, caps, photographs and more!
Sign UpWe weave stories through beautiful strings that hold together the fabrics of time and cloth. Even with the takeover of the machines (or maybe more so because of that), there's still a subtle beauty in the hand-made. And hand-embroidery is the perfect example of this. Ever wondered why?

A dog-mum reached out to us to make a portrait of her golden-retriever. Now, Maxine's cute eyes and cuddly face are captured through hand-embroidered stitches!

This family's favourite way of bonding was through family picnics in the park. Through a unique 3-D style embroidery, we've treasured their memories.

A client reached out to us to have a unique tree with many colours to represent her loved one's life story. We used different types of hand-embroidery techniques to achieve this effect.
Before we open our designs to the world, we are offering a chance to our community to place orders for a 20% discount. If you have an original, customized idea or just want to flip through our limited edition designs, share your details with us. We'll be in touch with you with updates, catalogues and more!
How it's usually done  | How we do it  | 
|---|---|
Fashion royalty like Dior, Alexander McQueen, Valentino etc. have also worked with artisans to create exquisite designs. But let's be honest, how many of us can actually afford them?  | We are not a high-fashion brand, so our costs mainly cover the labour-intensive hand-embroidery work. It is time consuming and requires a team of trained artisans.  | 
Of course you can find machine-embroidered in large retail stores. But you'll also find them with all your friends and family!  | Most of our designs are made to order, so you will own a genuinely rare piece of work that you won’t find anywhere else easily. Moreover, we can also customize as per your liking – name, special additions, new products, you name it!  | 
You might find some pieces of embroidery at flea markets or choose to make them yourself. But who can gaurantee the quality?  | We have a network of artisans & designers who have been working on embroidery for generations together. They have perfected this art and are ready to create something unique for you!  | 
Fashion royalty like Dior and Valentino also create exquisite embroidery designs. But let's be honest, how many of us can afford them comfortably?
We are not a high-fashion brand, so our costs mainly cover the labour-intensive work. It is time consuming and requires a team of artisans.
Of course you can find machine-embroidered in large retail stores. But you'll also find them on all your friends and family!
Most of our designs are made to order, so you will own a rare piece of work that you won’t find anywhere else easily. Moreover, we can also customize as per your liking – name, special additions, you name it!
You might find some pieces of embroidery at flea markets or choose to make them yourself. But who can gaurantee the quality?
We have a network of artisans & designers who have been working on embroidery for generations together. They have perfected this art and are ready to create something unique for you!
Fashion royalty like Dior and Valentino also create exquisite embroidery designs. But let's be honest, how many of us can afford them comfortably?
We are not a high-fashion brand, so our costs mainly cover the labour-intensive work. It is time consuming and requires a team of artisans.
Of course you can find machine-embroidered in large retail stores. But you'll also find them on all your friends and family!
Most of our designs are made to order, so you will own a rare piece of work that you won’t find anywhere else easily. Moreover, we can also customize as per your liking – name, special additions, you name it!
You might find some pieces of embroidery at flea markets or choose to make them yourself. But who can gaurantee the quality?
We have a network of artisans & designers who have been working on embroidery for generations together. They have perfected this art and are ready to create something unique for you!


Everyone has their unique story to tell the world. Whether it's for your furry pet friend, your partner, parent, friend or just a personal story about YOU, we've got you covered. Sign up to our community and we'll reach out to listen to you.
